Project Breakdown

Ensure is a leading brand from Abbott, with formula milk that helps people over 50 year-old regain their strength within 90 days.

To engage with our core target group – young people who have parents over 50 year-old – we create a series of thought-provoking online documentary to explore one simple question:

Do you know your parents’ s dreams?

The campaign was a great success, with organic engagements across channels like Facebook, Youtube & Instagram. The “Dream” platform is still going strong today for Ensure.

Client: Abbott Vietnam

Agency: JWT Vietnam

Creative Director: Justin Khuong

Copywriter: Justin Khuong, Thi Nguyen

Art Director: Justin Khuong