Project Breakdown

Grab is the leading transport app in Vietnam and it just got better! For every cancelled trip, you will get 10.000 VND in your Grab wallet.

The message is simple: “When you need it, Grab is here! When your ride is cancelled, Grab will take care of it!”

We also created a series of meme to be used on social media whenever someone complained about Grab service. These memes serve as a stress-reliever, funny yet highly understanding messages that we want to deliver to our customers, to tell them that we’re trying to get better everyday.

Agency: Publicis Vietnam

Creative Director: Justin Khuong

Copywriter: Hai Linh Nguyen

Art Director: Toan Quyen Huynh

Visualiser: Minh Man Doan