Grab is the leading transport app in Vietnam and it just got better! For every cancelled trip, you will get 10.000 VND in your Grab wallet.
The message is simple: “When you need it, Grab is here! When your ride is cancelled, Grab will take care of it!”
We also created a series of meme to be used on social media whenever someone complained about Grab service. These memes serve as a stress-reliever, funny yet highly understanding messages that we want to deliver to our customers, to tell them that we’re trying to get better everyday.
Agency: Publicis Vietnam
Creative Director: Justin Khuong
Copywriter: Hai Linh Nguyen
Art Director: Toan Quyen Huynh
Visualiser: Minh Man Doan