Project Breakdown

Tet meals can be boring and repetitive. With Knorr, housewives can be confident in refreshing the Tet dishes. The flavor is just as good, yet the recipe is more creative than ever. A cookbook that collects all the new recipes for Tet dishes is also created.

Client: Lifebuoy

Agency: MullenLowe Vietnam

Creative Director: Livio Grossi

Associate Creative Director: Justin Khuong (Me)

Copywriter: Justin Khuong, Huy Phan

Art Director: Livio Grossi, Justin Khuong