Clean Hands for a Perfect Tet

The Brief

Lifebuoy is all about clean hands. How do we make the brand relevant in Let - a season that is filled with excitement things, and excitement advertising campaign?

The Concept

The answer is going guerrilla style. We hijack other people’s contents and remind everyone to wash their hands with Lifebuoy before doing anything.


Client: Lifebuoy
Agency: MullenLowe Vietnam
Creative Director: Livio Grossi
Associate Creative Director:Justin Khuong (Me)
Copywriter:Justin Khuong, Huy Phan
Art Director:Livio Grossi, Huy Phan